nars cosmetics climax mascara launch

 
 
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OBJECTIVE:

Boost Product Launch awareness for NARS Cosmetics CLIMAX Mascara

STRATEGY:

In partnership with NARS Cosmetics, Muses invited top beauty influencers to attend the launch party, featuring several beauty and glam stations, NARS makeup artists touchup stations, selfie stations, etc. all featuring the CLIMAX Mascara for application and photo-taking.

In addition to social media content created during the event, Muses Influencers created dedicated editorial posts on Instagram, featuring the mascara in their beauty looks post event.

CONTENT & RESULTS

Over 100 attendees of top beauty influencers and micro-influencers

Over 500 Instagram posts and stories

6,800,000+ Social Media Impressions

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