DECK OF SCARLET BEAUTY

influencer campaign

 
 
DECK OF SCARLET BEAUTY PALETTE

DECK OF SCARLET BEAUTY PALETTE

Objective:

Promote the launch of Deck of Scarlet 08 Palette to drive hype and awareness on social

Strategy:

Utilized a variety of influencers (32 total) in the beauty and lifestyle space to create full beauty looks unique to themselves using the Deck of Scarlet 08 Palette. Influencers shared their final looks on Instagram telling their audiences to get their own palette from Deck of Scarlet.

In addition, used influencer generated content for paid media amplification and Deck of Scarlet owned and operated channels.

Content:

45 Instagram posts + 22 Instagram stories + 6 Instagram videos (128% Over-delivery!)

Results:

73 pieces of original content

1,720,000 impressions

50K+ video views (influencers created bonus videos)

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