DECK OF SCARLET BEAUTY
Promote the launch of Deck of Scarlet 08 Palette to drive hype and awareness on social
Utilized a variety of influencers (32 total) in the beauty and lifestyle space to create full beauty looks unique to themselves using the Deck of Scarlet 08 Palette. Influencers shared their final looks on Instagram telling their audiences to get their own palette from Deck of Scarlet.
In addition, used influencer generated content for paid media amplification and Deck of Scarlet owned and operated channels.
45 Instagram posts + 22 Instagram stories + 6 Instagram videos (128% Over-delivery!)
73 pieces of original content
50K+ video views (influencers created bonus videos)